Goal:
Explore the methods — then commit to one:
Lesson of this round
out of 750 points
Method Cheat Sheet — When to Use What
User Interviews
Best for: understanding the WHY behind behaviour. Use when you need depth, stories, and mental models.
Best for: understanding the WHY behind behaviour. Use when you need depth, stories, and mental models.
Usability Testing
Best for: watching users interact with a product to find where they struggle. Best pre-launch or for specific UX problems.
Best for: watching users interact with a product to find where they struggle. Best pre-launch or for specific UX problems.
Analytics / NPS / CSAT
Best for: measuring behaviour and satisfaction at scale. Tells you WHAT and HOW MANY — never WHY.
Best for: measuring behaviour and satisfaction at scale. Tells you WHAT and HOW MANY — never WHY.
Contextual Inquiry
Best for: understanding users in their real environment. Essential when context is unfamiliar or critical to the design.
Best for: understanding users in their real environment. Essential when context is unfamiliar or critical to the design.
Diary Study
Best for: capturing longitudinal, in-the-moment experiences over days or weeks. High effort, high reward.
Best for: capturing longitudinal, in-the-moment experiences over days or weeks. High effort, high reward.
A/B Testing
Best for: comparing two versions with real traffic to get statistically significant conversion data. Post-launch optimisation tool.
Best for: comparing two versions with real traffic to get statistically significant conversion data. Post-launch optimisation tool.