I research. I design. I write.
Always with people at the centre.
Hi, I'm Meghana — a Senior UX Researcher and service designer who brought over six years of experience from India to Amsterdam. With a foundation in Cognitive Science and Social Sciences, I look at products through a deeply human lens — helping teams turn complex user problems into clear, well-designed experiences across B2B SaaS and B2C products.
Right now I'm focused on AI-driven research — finding faster, smarter ways to synthesise insights without losing the human in the process. I use ChatGPT, Claude, NotebookLM, custom GPTs, and Dovetail AI tagging day-to-day, and have built chatbots and research agents to scale desk research and synthesis.
Three things I won't compromise on.
Every project is different. These three convictions aren't. They shape how I enter a brief, choose a method, and decide when the work is done.
The three questions I ask before anything else.
Before any method, any tool, any session — I ask these. In this order. The answers change everything that follows.
What question is actually worth answering?
I start by separating the question being asked from the question worth answering. A brief that says "why aren't users adopting this feature?" often hides something more interesting: "what does adoption actually cost someone in their daily workflow?" Getting that reframe right changes everything downstream — the methods, the participants, the insights, the outcome.
What kind of uncertainty am I trying to reduce?
Method choice is driven by the type of uncertainty on the table. Quant tells me where and how much — qual tells me why and what to do about it. I mix them when the problem has both a scale question and a meaning question, which it usually does. The method follows the question. Never the other way around.
Did the finding actually change a decision?
A finding that doesn't change a decision didn't do its job. I track research influence, not just research output. That means staying in the room after the readout — in roadmap sessions, design reviews, stakeholder conversations — because that's when research either lands or gets quietly set aside.
Six years. Across classrooms, campaigns, and companies. One throughline.
From lecture halls to enterprise software, from a political campaign to UX agencies — every context kept surfacing the same question: how do you make research actually change what gets built?
I build things that teach research.
Two browser-based games I designed and built using AI. Because the best way to understand a method is to use it under pressure — even fake pressure.
The researcher doesn't clock off.
Patience, pattern recognition, and the ability to sit with uncertainty — these show up in how I run, draw, and move through the world. Not by design. Just how it works out.
The Study of My Move — A Mini Research Project
After relocating to Amsterdam, I turned my own experience into a study. 20+ coffee chats with professionals across Europe, synthesised into cultural observations on growth, career mobility, and design culture. Read it on Medium →
Let's find the right question together.
Whether it's a research challenge, a role you think I'd be right for, or just curiosity about how I work — I'm easy to reach and always happy to talk.