I research. I design. I write.
Always with people at the centre.

Senior UX Researcher with 6+ years across telecom, enterprise software, e-commerce, and civic tech. I work across the full research stack — from ambiguous briefs to actionable insight decks — grounded in cognitive science and social research.

Career journey

Where I've been. Where I'm headed.

BUILDING THE FOUNDATION ENTERPRISE TRACK Cognizant Research Analyst 1.6 yrs · full-time 3× Amber Award 50K+ installs in 3 months I-PAC UX Researcher 7 mo · full-time TURNING POINT Enterprise track begins ↗ Thence UX Researcher 1.6 yrs · full-time Diagnosed 68% cart exit rate 22% feature adoption ↑ Microsoft Sr. UX Researcher 6 mo · contract Principal UX Researcher 6 mo · contract Qualitative discovery research Verizon UX Research Consultant 1.6 yrs · full-time 20% support complaints ↓ 🤔 Next stop
Cognizant
Research Analyst · 1.6 yrs · full-time
I-PAC
UX Researcher · 7 mo · full-time
Thence ← turning point
UX Researcher · 1.6 yrs · full-time
Microsoft
Sr. UX Researcher · 6 mo · contract
Principal Financial
UX Researcher · 6 mo · contract
Verizon
UX Research Consultant · 1.6 yrs · full-time
Next stop 🤔
Education
TISS
TISS · Hyderabad
B.A. Social Sciences · 2014–2017
IIT Gandhinagar
IIT Gandhinagar
M.Sc. Cognitive Science · 2017–2019

Social sciences taught me to read context and power; cognitive science taught me how people actually perceive, decide, and err. That combination is the lens I bring to every research brief.

Toolkit
FigmaFigma
MiroMiro
DovetailDovetail
QualtricsQualtrics
SPSSSPSS
Microsoft ClarityClarity
Google AnalyticsGoogle Analytics
Microsoft OfficeMicrosoft Office
Google SuiteGoogle Suite
FigmaFigma
MiroMiro
DovetailDovetail
QualtricsQualtrics
SPSSSPSS
Microsoft ClarityClarity
Google AnalyticsGoogle Analytics
Microsoft OfficeMicrosoft Office
Google SuiteGoogle Suite
Selected Work

A few problems I've worked on.

Customer Support Research

High complaint volumes across banks, hospitals, and pension homes — no one had mapped why.

GenerativeUXQualitativeModerated

→ Built org's first research practice; findings shaped leadership decisions

Youth & Politics App

Building an app for youth civic engagement with no clarity on what young people actually needed.

GenerativeUXQualitativeUnmoderated

50K+

installs · 3 months

Volume Licensing Tool

New tool launched but users kept returning to the old one — product team didn't know why.

EvaluativeUXQuantitativeModerated

+22%

feature adoption

Student Accommodation

Residents at a premium hostel were leaving — management didn't know what was driving complaints.

GenerativeUXQualitativeModerated

→ Prototype built and usability tested with real residents

Online Jewellery Brand

68% of users dropping off before checkout — peak season weeks away, no time to guess.

EvaluativeUX + CXMixed methodsModerated

51→30%

bounce rate

time saved

Internal Developer Portal

Portal live for a year with zero research — no one knew how devs were actually using it.

ExploratoryUXQualitativeUnmoderated

→ 2 features added to roadmap

AI Churn-Risk Nudge

Sales agents ignoring an AI alert — product assumed it was a UX problem. It wasn't.

EvaluativeUX + CXQualitativeModerated

→ Stopped wrong investment; reshaped entire product strategy

Read case study →
In-Store ID Verification Kiosk

Three teams measuring different things — none aligned on what success looked like for customers.

EvaluativeUX + CXMixed methodsModerated

→ Queue wait halved

→ Completion 0% → 100%

Read case study →
Research approach

The three questions I ask before anything else.

I don't compromise on: privacy, cultural nuance, and research that actually moves decisions.

Before any method, any tool, any session — I ask these. In this order. The answers change everything that follows.

I start by separating the question being asked from the question worth answering. A brief that says "why aren't users adopting this feature?" often hides something more interesting: "what does adoption actually cost someone in their daily workflow?" Getting that reframe right changes everything downstream — the methods, the participants, the insights, the outcome.

Method choice is driven by the type of uncertainty on the table. Quant tells me where and how much — qual tells me why and what to do about it. I mix them when the problem has both a scale question and a meaning question, which it usually does. The method follows the question. Never the other way around.

A finding that doesn't change a decision didn't do its job. I track research influence, not just research output. That means staying in the room after the readout — in roadmap sessions, design reviews, stakeholder conversations — because that's when research either lands or gets quietly set aside.

Recognition

What organisations have said.

Cognizant Cheers — March 2021
Cognizant · Mar 2021
#CognizantCheers

"Always striving, never settling."

— Manager, Cognizant
Cognizant Cheers — February 2021
Cognizant · Feb 2021
#CognizantCheers

"Seeking data, building knowledge."

— Manager, Cognizant
Cognizant Cheers — December 2020
Cognizant · Dec 2020
#CognizantCheers

"Always striving, never settling."

— Manager, Cognizant
Microsoft Teams Praise 2023
Microsoft · Nov 2023
💬 Teams Praise

"Meghana for her effort to close the R&A survey analysis. Thank you for staying put."

— Manager, Microsoft
Community & volunteering

Giving back.

Research is a practice, not just a job title. Here's how that shows up beyond paid work.

Community & volunteering
Ladies that UX Amsterdam
Core Event Coordinator · Mentorship Programme Lead
Co-organised "UX in the Age of AI" at Booking.com. Leading the 2026 mentorship programme for early-career researchers.
Jan 2026 – Jun 2026
UX Camp Amsterdam
Website & Marketing Team
Rebuilding the 17-page site for the 10th-anniversary unconference on 4 July 2026.
Jan 2026 – Jul 2026
UX Rotterdam
Event Volunteer · Portfolio Reviewer
Reviewed junior researcher portfolios at the April 2026 Career Hub — giving the kind of feedback I wish I'd had earlier.
Dec 2025 – Apr 2026
A few things that make me, me
Let's talk